MODERN MARKETERS
CHOOSE ORACLE MARKETIONG CLOUD
Introducing the only Modern Marketing solution with fully-integrated marketing automation, content marketing, and social relationship marketing for enterprise B2B and B2C. The Oracle Marketing Cloud, with Eloqua technology as its centerpiece, provides the fluidity and flexibility you need to foresee and respond to the multiverse that now defines digital interaction. Be bold. Create a truly customer-obsessed culture.
ANTICIPATE EVERY WONDER. ANSWER EVERY QUESTION. ENCOURAGE EVERY INTERACTION. DRIVE EVERY SALE.
- Targeting
- Lead Management
- Marketing Measurement
- Customer Profiles
- Campaign Analysis
- Sales Enablement
- Web Marketing
- Campaign Automation
- Lead Scoring & Nurturing
WHY IS ELOQUA A WIN FOR BOTH MARKETING & IT?
- Creates a single marketing system of record for consolidated reporting
- Provides valuable insight into lead and opportunity funnels.
- Improves data quality and standardization.
TAKE THE LEAD, GROW THE BUSINESS
ENTERPRISE EXPERTISE
Rely on the only proven enterprise suite with integrated marketing automation, content marketing, and social marketing for enterprise B2B and B2C. Our experts serve leading brands around the world with winning best practices, training, and services.
QUANTIFY TO JUSTIFY
Measure performance of campaigns, programs, and content across all aspects of the business. Modern Marketers now have advanced digital tools to dramatically transform marketing and realize the promise of creating a customer-obsessed culture.
COMPREHENSIVE DATA
Attract, engage, and convert based on comprehensive data. Analyze their performance and develop personas and profiles. Once you truly know them, you can use laser focused targeting to selectively acquire more ideal customers.
CONTENT IN CONTEXT
Plan, produce, and deliver engaging content across multiple personas and channels throughout the customer lifecycle. Increase engagement, improve lead quality, and convert sales at the highest point of interest.
AUTOMATE TO ORCHESTRATE
With millions of variables in customers, content, and touch points- you need to drive precise orchestration of your marketing strategies. Listen and learn with enterprise grade social applications. Connect to hundreds of integrated marketing apps in the cloud. Tear down the silos. Do it all on a single system of record.
CEO & CONSISTENT REVENUE GROWTH
Optimizing spending on marketing programs and sales head count. Profiling customer information and behavior accurately. Guiding leads to purchase by delivering the right messages at the right time through the right channel. Measuring effectiveness at every stage of the buying circle. Identifying the most effective campaigns and go-to marketing strategies. Predicting the revenue outcomes of marketing and sales efforts.
MODERN MARKETING HELPS COMPANIES TO:
- Get more done faster with fewer resources.
- Reach the right prospects more effectively.
- Radically increase conversion rates, revenue, and alignment between marketing and sales.
