CROSS-CHANNEL MARKETING
MARKETING TO CONSUMERS
Oracle’s Cross-Channel Marketing solution, Oracle Responsys, empowers marketers to deliver more relevant, real-time interactions for consumers across email, mobile, display, social, and web experiences. Program Orchestration offers a centralized canvas to coordinate personalized interactions with a powerful, point-and-click interface that helps marketers adapt—not just respond—to customer behavior.
ANTICIPATE EVERY WONDER. ANSWER EVERY QUESTION. ENCOURAGE EVERY INTERACTION. DRIVE EVERY SALE.
- Customer Profiles
- Program Orchestration
- Message Designer
- Email Marketing
- Mobile Marketing
- Display Advertising
- Analytics & Reporting
- Commerce Marketing
ACCORDING TO GARTNER, MULTICHANNEL CAMPAIGN MANAGEMENT (MCCM)
"Processes enable companies to define, orchestrate and communicate offers, both inbound and outbound, to customer segments across multichannel environments, such as websites, mobile, social, direct mail, call centers and email. This approach can include integrating marketing offers and leads with
sales for execution."